What Should You Look for In a Trade Printer? (5 Key Factors)

Are you looking for the best trade printing services in Toronto?

If you are in need of these services, it is essential to have as much information as possible before making your choice.

In this post, we discuss what a trade printer is, who it is for, and what you should be looking for when searching for one.

What Is the Meaning of Trade Printing?

Trade printers sell various printed materials such as banners and brochures to resellers at a wholesale rate, who then sell these printed products to the end user. They do not have contact with the reseller’s clients without the reseller’s permission.

Depending on the agreement, the trade printer either trades the printed materials to the resellers for them to distribute to the end user or the trade printer blind-ships them to the customers on behalf of the reseller. To protect the interests of the reseller, the trade printer’s name never appears on or within any shipment to the end user.

Who Uses the Service of Trade Printers?

Trade printers offer printed materials and services to print brokers, graphic designers, ad agencies, marketing firms, copy shops, and other printing businesses at a wholesale rate. This allows them to resell them to their own customers at a competitive rate. The reseller’s margin varies depending upon local market prices and the services they provide to their client. Some print resellers simply place orders with trade printers and ship them to their clients. Others design the piece, get print bids, attend press runs, and deliver the final product to the customer.

What Should You Look for In a Trade Printer?

Commercial printers use trade printers if they have an overflow of work. Or, if they lack a specific printing capability to handle specific requests such as banner printing, foil stamping, or spiral binding.

If you need a trade printing service and are wondering how to choose the best trade printing company, look for these characteristics.

  1. Reliability and Quality

No matter which trade printing service you are receiving, you should never compromise on quality and reliability. When you are searching for such a service, deal with an established printer with a track record of success. Check how long they have been in business. Ask for samples to understand the quality of their printing and what type of commercial printing technologies they use. Effective print marketing materials help demonstrate the brand’s value to customers.

If a particular candidate doesn’t use the latest technology or their samples of previous print jobs aren’t up to your standards, keep looking. Make sure the company you choose can offer the quality you deserve.

  1. Ask About Their Services.

Not all printing companies provide the same services. So, before you place an order, find out if they offer the ones you need. Are you looking for offset printing materials, or do you need digital printing services?

Choose a company that offers a wide range of services. These should include multiple finishing and paper options and mailing services. This allows you to avoid having to source multiple vendors.

  1. Protection of Your Client Relationship

A reputable trade printer will respect you as the reseller and not interfere in your relationship with the end user, even if they’re selling commercial printing. Another sign of a good trade printer is that they will supply you with unbranded samples and catalogues to give to your customers. Also, they will never contact your customers directly without your permission.

  1. Consider Customer Service

Look for a commercial printer with good customer service to answer questions and assist you throughout the purchase journey. Rather than simply printing the file as submitted, they should have print consultants on hand to help you figure out exactly what services you need.

  1. Shipping and Production 

You should also check what production and shipping options they have. A good trade printer will have multiple options to meet their clients’ timelines.

Also, check out their ratings and testimonials to learn more about their organization. Look at their guarantee policy to understand how they deal with errors or returns.

The relationship between a trade printer and a reseller is a mutually beneficial one. So, if you are looking for a trade printer who can provide you with services like brochures, banners or book printing, keep these guidelines in mind. By following these steps, you’ll be able to find a trade printing company that offers you the best printing services possible.

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