What Bots in Your Business Can Do For You?
Chatbots bring a host of benefits you may not even know about, and they should be part of your custom application development in Michigan.
When you have custom apps developed for your business, you have the unique opportunity to tailor the product to your needs. As you weigh all the available options, don’t forget to consider chatbots. These programs, which are powered by rules and artificial intelligence, can simulate real interaction with your users via the chat interface. Based on machine learning, these bots can gather information to allow them to copy genuine human conversations and react to a spoken or written question or request for service.
Boosts your customer service
Many shoppers still need support online while shopping, especially when trying to understand which products or services they need. In addition, sometimes shoppers can’t find what they want due to navigation troubles, or they may have questions about delivery, checkout and payment. In these cases, a chatbot can provide them with help just like a salesperson would in a physical store, and the program may be able to ask questions to help understand what the user’s real problem is. Then, they can provide answers to users in various forms–videos, blogs, text, and so on–and in real time, when the customers need it the most.
Not only can bots supplement your customer service, but they can also make it available to users all day and night and all year long. You can have bots programmed to give answers to the questions most commonly asked by users and forward the request to a staff member when more complex action is needed. This way, your staff will be able to save time–since they will have a chat log of the issue already–and be able to assist more customers more quickly. In short, it will improve your customer’s experience.
Improves lead generation
When customers receive personalized messaging along their buying journey via a bot, it can help them through the process. A chatbot can ask needed and relevant questions, help persuade the user and even generate a lead. They ensure the flow goes in the right direction so you receive higher conversion rates, and they cut the time of generating leads down for your sales team so they can focus on other things.
Saves your organization money
Generally speaking, implementing a chatbot that’s fully functional via custom application development in Michigan is cheaper and faster than hiring employees or creating a cross-app platform to increase your customer service capabilities. Since these are automated solutions, chatbots allow your organization to handle a lot of customers at the same time. When you have chatbots to complement your human staff, you will save on employee costs and avoid some of the problems that can be caused by simple human error.
If you don’t yet have chatbots or need to upgrade your system, now is the time. Contact a custom application development in Michigan firm today to bring your organization into the 21st century.