Importance of Local SEO
Local SEO is an important part of your SEO strategy, especially if you are a smaller to medium-sized companies that depend on local customer business. There are many different strategies that you can apply, from optimizing your content using keywords to send your NAP (name, address and telephone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should use local SEO tools.
Here are 10 outstanding local SEO tools that Digital Marketing Consultant strongly recommends to every SEO person or company. Some of which are available for a small fee and some are free as well.
1. Google AdWords Keyword Planner
It works to strengthen your local SEO keywords. During the research phase of keywords, you can identify the traffic for certain keywords and find new local keywords based on local searches. Keyword Planner tool even lets you do some research by geographic region. Not only it is a useful tool to have for SEO efforts of your local keywords, it’s free to boot, and arguably one of the most useful free SEO tools available as well.
SeoProfiler is outstanding local SEO tool, as it includes features such as audit tool for website, web page optimization, link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even the customized PDF reports.
3. Local Moz
Local Moz is a basic tool of local management list that allows users to manage a list of local as well as claim and verify the submission of the list. This tool also works with the data aggregator to help boost the list, make sure that your business visible. In addition, this tool will scan through your quotes and tell you about the errors found that can hurt your local SEO. Local Moz will provide an overview of the types listed under your category and type of media used to quote you.
BuzzStream is a tool to get the local backlink because it helps you identify and build relationships with local influencers to help encourage word-of-mouth traffic and to increase local awareness of your brand. This tool is also effective for the promotion of content and digital PR.
5. Local Citation Finder Whitespark
Tool management the fullest list of local mature you can invest is local Whitespark Citation Finder. In addition to the basic local list management, tools to find where you should list your business to improve local SEO rankings. It also offers a number of additional features, including the ability to collect customer feedback and reviews online, monitor local search rankings with the city, find the link to create opportunities and much more.
6. Screaming Frog
Screaming Frog helps to audit and indexes websites HTML and Meta Data in addition to helping you find a broken link to avoid hurting your local SEO rankings. There are advanced features are available as well, but for a price.
ReviewTrackers is a tool that tracks customer reviews of your business. It plays a big role in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from more than 70 review sites that you can use to specify your brand reputation and awareness.
Nothing will hurt your website than a copied content from other websites. Duplicate content is a way to damage your rankings, for regular SEO and local SEO. Put your content through Copyscape to make sure it was really original and avoid plagiarism, the content is duplicated from your own site or duplicated content from outside sources other than your site.
9. PageSpeed Insights
The rate at which you load a web page will have a huge impact on your local SEO rankings. The slower the page loads you will likely want to keep visitors on your page. This can have a huge impact on your bounce rate, which can hurt your rankings. PageSpeed Insights will not only review the load time of your website, but also makes suggestions on how to fix it.
Ahrefs can help with your local SEO strategy by providing detailed backlink profiles for each website you want. It allows you to see who is linking to your site, what anchor text they use for backlinks and how strong your backlinks. It also allows you to check the strength of your competitors backlinks. This tool is used by thousands of users worldwide.
Local SEO is very important for the success of your online marketing efforts, because of this, many marketers implement various SEO tools including local SEO tools, some of which can be found free, in order to track, measure and analyze their SEO efforts. You may have even used some of the more common SEO tools, like Google Analytics. However, it is important that you do not forget your local SEO efforts as well.
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