Social Media Apps and Their Translation Features

Advanced technology has made every business owner stand on their toes and compete with better strategies. Every second business is now expanding to other regions. Also, everyone has marked his presence online and has their pages and business handles on social media. Social media platforms have a great impact on our lives and a lot of people are consumed by social media and its trends.

We don’t follow the news these days and rather follow social media trends to stay updated. Likewise, translation agencies have also made their accounts on social media. They have multiple accounts and with that, they intend to reach the maximum clients and have a wider reach all across the globe. Social media helps businesses to connect to a wider clientele and followers all over the world more conveniently and on a deeper level. 

However, when you are addressing a clientele from all over the world, you can not expect them to understand the language you are communicating in. Also, not everyone speaks and understands English. Therefore, businesses need tools to translate and communicate in the native language of their clients.

All translation houses including software and a gaming translation company, require to communicate in multiple languages. Considering the need for translation worldwide, companies have also marked their presence online and following the tools that every social media app is supporting. However, it is worth mentioning that a 140 words statement in English on Twitter might not get translated into other languages as precisely.


The translation feature on Twitter is pretty simple and standard. Twitter has collaborated with Microsoft Translate and they use software to translate the tweets automatically. The automated software may vary though. Twitter does admit in its disclaimer that they don’t offer 100 percent accurate translation, this is why they always keep the original text above for the convenience of the readers. Microsoft translator is quite a good and competitive translator. It can translate into more than 60 languages. However, there are some languages that might not go well with it. For instance, if you want to translate from or to the Mongolian language you might have to hire Mongolian translation services exclusively. Also, the translations offered by the Microsoft translator on Twitter are not much accurate, these are mechanical and could have mistakes too.

Also, simple twitter posts get accurate and understandable translations. However, when it comes to posts that contain ironic content or are complicated with puns and idioms, the descriptions and translations for such posts do not turn up to be accurate and it also gets funny at times, and the users troll the translation and make memes.


Instagram has a similar translation tool and setting as Twitter. However, dealing with these automated translations could be different. The words and selection of words are more important on Twitter and you have to be your creative best and funny and intelligent to offer the things that you want to sell. However, the offering on Instagram is a little different. The selection of pictures that you post on the Instagram handle is more important than the words. Though a catchy and interesting caption may attract people, it is not a determining factor to get more followers. Therefore, it is better to have one Instagram page rather than going for different pages as that may get annoying for the followers and users. 

You can also post in different languages. Nonetheless, you should be checking with the language translation, and it’s working. It might work well for one language and not another. For instance, if you want to translate your caption into the Thai language, it might fail to deliver quality translation so you can hire Thai translation services for that matter.  Also, many Instagram influencers who travel a lot tend to use different languages when they are writing captions so that is perfectly fine. So, you can go with the flow and let the IG handle your captions through its automated translators for this app as it doesn’t hold much significance as of now to boost the business.


Facebook is way ahead in the game as compared to its rest of two counterparts. Though initially, it had the same strength of translation as Instagram and Twitter. Facebook has now evolved like never before when it comes to translation. This platform enables users to customize and write their own translations for the posts that they want to publish in their own words. The followers and users of your page can click the translate button and look for the content in their own language and it is good enough to make them understand. This tool is especially accommodating for business owners who want to engage with customers from all over the world. 

Therefore, you can definitely try these features offered by Facebook in almost all popular languages to target more people coming from diverse backgrounds. However you might need to check the translation and its quality for the Malay language and if need to target Malay speaking region, getting professional Malay translation services could be the ultimate solution. 

Final words

Translation needs have become evident more than ever and are now catered to by social media apps too. Facebook, Instagram, and Twitter have installed automated machine tools which help in the translation of certain popular languages. Twitter and Instagram offer basic translation whereas Facebook is leading the squad with more customized translation features and can help entrepreneurs to mark their presence by addressing the concerns of people in their native language. For more detail click here.