Latest AI tools for Digital Marketing collaboration

There are a lot of great tools and software products out there today for those involved in digital marketing. It is crazy to think about how much technology has advanced in recent years. In this post, we are going to focus on Artificial Intelligence (AI) tools, in particular, as this represents an area of marketing and technology that has been growing at a rapid rate in recent times.


If you are looking for an expert in digital marketing in Colchester, you will want to be sure they use the latest AI tools. In this blog, we will take you through some of the best and latest AI tools on the market for digital marketing collaboration. So, let’s take a look.

Kenshoo – We are going to begin by taking a look at Kenshoo, which is a great AI marketing platform if you are looking for something that can provide you with powerful marketing insights. You can scale across various different digital channels, which includes Pinterest, Apple Search Ads, Google, Bing, Instagram, or Facebook. Cutting-edge AI is used, alongside machine learning, to keep up with and predict the ever-evolving consumer journey.


Optmyzr– Next, we have an AI tool that is a must if you are involved in PPC marketing. It will automate all of those repetitive and tedious tasks so that you can be much more efficient in your PPC marketing campaigns. This is a tool that will save you time as a PPC expert, as it handles all Adwords and Bing Ads campaigns with the click of a button. One-click optimisation means that you can enhance your PPC account performance with ease.


MobileMonkey– We also have MobileMonkey, which is an AI chatbot software that can be used for SMS, native web chat, and Facebook. The dashboard here is impressive, enabling you to visualise campaign data so you can take action where it most matters.


Pattern89 – This is a digital marketing platform for ads on channels like Google, Facebook, and Instagram. It works in a systematic manner, helping clients to know what sort of campaign and creative elements would work, be it emojis, colours, or images. You can optimise all of your ads with a simple click of a button. At the same time, your in-flight campaign performance can be enhanced, and the platform will also assess what sort of creativity worked effectively in your ads in the past. With more than 2,900 creative dimensions assessed, you cannot say that it is not thorough.


Adext– Another platform that you may want to consider if you are looking for AI tools for your marketing efforts is Adext. This makes the most of artificial intelligence to enhance conversions on Google Ads and Facebook. It is known to be the only SaaS platform that makes the most of machine learning so that as many as 20 audiences will be tested for every advertisement, increasing your chance of success by ensuring you target the right people with the ads you create. The platform will also update your ads budget automatically, with approximately 480 updates per ad per day, which is something you certainly would not be able to do manually.


Albert – Last but not least, we cannot talk about the best AI tools for marketing today without talking about Albert. This is a self-learning digital marketing platform that uses artificial intelligence and real-time data analysis to provide advertising solutions for those working in social media marketing. Data is analysed so that optimised ads can be created across a number of different channels, including Instagram and Facebook, as well as Gmail and Google Ads. You can build a powerful brand with Albert. You can also drive sales, boost cross channel customer experience, and attract fresh audiences.


As you can see, there are a lot of different tools that are available today to assist you when it comes to Artificial Intelligence (AI) for digital marketing collaboration. The last thing you want to do is spend countless hours trying out different platforms until you find the right one for you, so we hope that our shortlist will help you in making your decision. Of course, the best thing to do is work with an experienced digital marketing team in Colchester, as they will be able to handle all of this for you.

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