Key Methods To Work With Facebook Algorithm
Last year, Facebook algorithm updates that reduced the visibility of organic messages on brand pages. In March the organic reach of Facebook was fast zero. How do you conquer setbacks? In today’s message I will deal with 9 tactics to defeat the Facebook algorithm and to get active followers on Facebook.
1. Switch off great content and share it
The best online marketing strategies you start with and with which you end great content. Do you want to visit your website visitors? Fill your pages with content that you find valuable: news blog messages, interactive leaders and well -designed videos. Do you want people to buy in your online store? Give them functions that make shopping easier and are more fun: product videos, live images and customer reports.
Do you want people to respond to their marketing e-mails? Improve your e -emails with information you want to read and learn more. A similar interaction with the content you publish on Facebook is essential if you hope to hire your audience in a wise way. Also you will be able to get more likes on your Facebook page.
2. Generate interactions with users
According to the press release of the updated algorithmic change, Facebook noted that “contributions from pages that generate conversations are shown higher in the food reports”. “The translation of this statement is simple: generate the user interaction with the content you have published and improves your organic range.”
It is their ability to build commitment that motivates a group or community to combine and communicate with each other. What your audience has, has a certain relevance for how to do it, but important points that bring to the facility with what Facebook is looking for are:
- Whether it is a general trend or a subject that is traded for your audience.
- Share content that causes emotions or are important to your audience.
- Look for comments about ideas, products or services (remember real opinions, antipathies, comments or tags).
- Make Facebook groups that match your business interests and can combine users to make contact with other like-minded people.
- Make sure that your contributions contain attention based elements that deserve an answer: live video; High -quality, lively photos; Authentic and original content.
- The main goal is to ensure that everything you do is your audience naturally.
3. Endeavor in other social networks
Integrate Facebook marketing into other social networks: contributions, tweets, etc. Facebook has become overcrowded and the organic storage space is shrinking. The competition and their content are easily lost in the news feeds of the users. Explore greener meadows through immersion in new social media hubs such as Instagram, Vine, Pinterest, Tumblr and Google+. Don’t let Facebook become your stool.
4. It’s time to personalize
Contributions to personal accounts appear earlier in News feeds as contributions to brand pages. So why not use employees? Most of them are probably on Facebook. Encourage them to like and share their business content. Everything goes to the Facebook ears.
5. Timed Release
I’m sure you heard the expression “timing is everything”. The same applies to content. If your audience is not online or does not seem to be interested, you must consider a function at a different time. Occasionally time is another “hint” that helps you decide which contribution you want to publish. The new, the better.
You should post in times of high involvement. Every brand is different because everyone has a unique audience. If you are not sure at what time of the day your audience is the most active, try different times of the day and follow the performance over time.
If you perform advertisements, you can first be divided one day to see which days of the week your ads cut best. This can be a good basis for testing your organic publisher. From there you can limit it to certain periods.
6. Avoid the content “lower assessed”
Facebook has different content categories that are marked as “lower”. This applies not only to the relevant contribution, but also to the page in question. To prevent this, avoid this or wrong information; “We guarantee weight loss” Case videos, also known as deeper videos The easiest way not to be relegated is to follow this rule of thumb: “If you only ask Pass.”
7. Jump in the (live) video train
If you haven’t done it yet, the video should play an important role in your brand’s online marketing strategy. Amazon (the third most common website in the world according to Google and YouTube) is the video for the first engagement tool number one. When it comes to video, yes, thrive live video on Facebook and Facebook Live
Receives considerably higher deployment than regular video. Content becomes more attractive than putting the user in the middle of the action.
8. Import your contacts
If you have a large mailing list, you can import your contacts (a maximum of 5,000 names at the same time) and invite you to participate in your Facebook page. More friends on Facebook mean that their content reach more people, despite lower biological visibility percentages. The more the better.
9. First set your platform
This tactic is fairly simple. If you want to expand your Facebook audience, expand your reach and build up your obligation and increase your Facebook likes, it is easiest to do this goal to keep users on Facebook. Many companies try to link their website and allow users to take a certain measure.
It is a great advertising strategy, but not necessarily for organic Facebook messages. Time and place. Instead of external links, you make bet by publishing videos, photos and live meetings on Facebook. Of course you want users to buy your product immediately.
However, if you do not want Facebook to get your messages at the end of your feed, keep your Facebook audience. The more dedicated your audience, the greater the chance that you will visit your website in the future.