How to Effectively use Letterbox drops for Business Promotion

There are many ways to get your business noticed and handing out flyers can have a great success rate. We look at some of the best ways to get your business noticed when handing out flyers.

If you want to be sure of getting your business noticed, you need to take a belt and braces approach to make sure you get the message out there, whether it’s in the digital world or putting something in print, and ideally both.

What’s In It for Me?

To get the best response from handing out a flyer, make it add something of value to the reader. This stops them from throwing it away and makes them read on to find out how they can redeem any offer on your flyer. The offer could be a competition, a money off voucher or even a freebie if they complete the flyer and return it. Make it a good offer so you get genuine contact details so you can build up a marketing database for ongoing campaigns.

Show Your Brand

Your flyers should reflect the style and personality of your brand, so your target audience recognises your brand when you roll out other parts of your promotions either online, in social networks or in more print promotions.

Track Response Rates

It’s useful to put a code or codename on your flyers to see how effective they are. You can either put a code on the flyer that people have to quote to get money off or a free offer or trial. Or you can put a name on the flyer that people have to phone and ask to speak to. The name needs to be one that you’ve made up and one that no-one in your business is called, and you should brief your team on the fictional name so that when callers respond you can track how many times the inbound calls were prompted by the flyer.

Flyers as Part of a Campaign

It’s best to use a flyer handout as part of a marketing campaign with a strategy to make sure you get a good return on investment. You’ll need to work out how many to get printed and the area that you feel would best capture your target audience. Give some thought to the time that you want the leaflet drop campaign to run. It may be in the run up to a seasonal occasion when you know people will be looking to buy or use your products or services. Give a clear call to action so readers can instantly see what’s on offer for them and give an offer end date to promote a sense of urgency. You need to give enough time for people to discover your business, but not too much that they lose the flyer and forget the offer.

Using an experienced marketing agency to help with your leaflet drop will get the best results, as they will work with you to create a good solid campaign.

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