How to Apply for WhatsApp Business API?

ADo you want to get your hands on the WhatsApp Business API? You are in the proper location. Even though integrating the WhatsApp API may seem daunting, it is not difficult if you follow the appropriate guidelines. 

We’ll demonstrate how to easily and quickly obtain WhatsApp API for your company in this blog article.

Using WhatsApp to spur company growth has attracted increasing interest across many industries over the last couple of years. Bulk SMS Service Provider, the most popular messaging Platform in India and all over the world, proved that the buzz wasn’t just a fluke and that a robust messaging business platform and ecosystem can transform how business is done.

It comes as no surprise that WhatsApp eventually entered the contest in 2018 with its own WhatsApp Business API and has since continued to enhance it. 

As a result of your presence here, a growing number of businesses and organizations now use WhatsApp API to power their growth and communication strategies.

The moment WhatsApp opened to business, everything changed.

Why?

Well, WhatsApp is without a doubt the most widely used messaging service. The app’s monthly active user count, which increased from 1.5 billion in December 2017 to over 2 billion in April 2022, broke its record in 2020. Currently, WhatsApp is the most popular messaging service throughout 133 nations:

WhatsApp is the most straightforward and most hassle-free option to promote client engagement or offer customer care, as well as to guarantee seamless customer communication and a positive user experience.

WhatsApp regulates the kinds of organizations that are given access to the WhatsApp Business API to guarantee precisely the latter.

As a result, we’ve produced a simple step-by-step guide to applying for WhatsApp Business API that will help you enhance your chances of success by guiding you through the process.

How to Apply for WhatsApp Business API?

As you can see, WhatsApp is “picky” about who gets to use it. This makes sense. WhatsApp has always placed a strong emphasis on providing users with secure and satisfying experiences. 

Keeping a careful check on everything is probably the best course of action when it comes to corporate communications because things may easily become larger than huge.

1. Application Route Selection:

There are two methods to apply for WhatsApp Business API:

a) Direct Enrollment

Although you may sign up directly on the official WhatsApp Business API Pricing page, this isn’t the most efficient way to go. It is simply too labor- and technically intensive for a medium-sized business.

Setting up the API, for example, will undoubtedly need the expertise of a developer. You may, however, follow every step of this procedure on the official Meta Business Help Center if that’s what you’re searching for.

b) By means of a Solution Provider

You may get authorized more quickly and with a lot less effort by working with a WhatsApp Business solution provider (BSP). For instance, this procedure takes one to two weeks using Landbot.

What part do we play in all of this, in relation to Landbot?

As a managing intermediary, Landbot manages the setup and application. Most significantly, it offers you a codeless WhatsApp chatbot builder, testing channel, and campaign manager after you are approved and prepared for action.

c) By Means of Bulk SMS Service Provider:

The procedure is as follows when you, as a client, are prepared to continue working with Bulk SMS Service Provider as a supplier of WhatsApp Business solution:

The complete contract was submitted by the service provider or Bulk SMS Service Provider (in Business plans only).

Next, for Business plans, they set up the payment to be made and begin the integration with Customer Success onboarding. Once the integration is requested, the onboarding is carried out automatically after the money has been processed.

Bulk SMS Service Provider adheres to Customer Success’s integration instructions in order to receive approval to proceed with the supplied Facebook Business Manager ID, Number, and Display name.

In order to complete the verification and begin using WhatsApp, you’ll need to uninstall WhatsApp (if necessary) from the standard WhatsApp App by the use of the Bulk SMS Service Provider.

2. Give a Few Basic Details:

If you want to apply through a business solution provider, you must give some basic information about your organization and your plans for using WhatsApp services, including:

Business name; URL;

  • Sector; Area(s) in which you want to offer the WhatsApp Service;
  • country where the firm is based;
  • intended application;
  • Volume forecasts (messages per day)
  • Date of the market (when do you intend to launch the service)?

At Service Provider, we might not ask for all of the aforementioned information at once depending on the stage of the process or the department you’re speaking to, but all of it will be necessary during the setup creation process.

The approval of a brand may take two to three weeks.

3. Get Your Phone Number Activated for Your WhatsApp Business         Account:

To activate your phone number after your brand has been approved, you will need to give some information.

You can use a brand-new or pre-existing number. If it’s a new number, you must first register it with the WhatsApp Business App. In order to proceed with the activation, you must additionally provide the following information:

  • Customer The phone number associated with your WhatsApp Business account; 
  • The Facebook Business Manager ID;
  • Name corresponding to the number;
  • The area for your application (US or EU).

After your phone number is enabled, a virtual server hosts all of the communication (docker). 

As a result, you will no longer be able to handle user incoming messages using your phone but rather through a dashboard or your BSP’s or Bulk SMS Service Provider system.

Wrapping Up:

It takes time to apply for WhatsApp Business API, but with the correct provider’s assistance, the procedure may go smoothly.

Additionally, the value you can gain from interacting with leads. And clients in their preferred settings and with quicker response times is absolutely worth the wait. 

After all, WhatsApp has the largest and most active user population of all messaging apps, sending 65 billion messages daily! You should be sending messages or even making phone calls from Bulk SMS Service Providers.

Therefore, a WhatsApp integration API is the way to go whether you want to use WhatsApp to generate leads, offer customer support, or promote user engagement utilizing a combination of live agents and chatbots.

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