Have you ever thought about how a restaurant connects with potential customers at the right time? Let’s say you are at a shopping mall and suddenly you receive an ad with an offer of the day from a nearby Starbucks. You immediately feel the urge to visit the outlet. So, how does that happen? It is possible because restaurants these days leverage geofencing marketing.
Geofencing is an advanced digital marketing technique allowing restaurants to gain high footfalls and boost sales. You can send geofencing ads and promote your establishment to local people and tourists within a specific geographic location. Let’s explore how geofencing can help boost your restaurant business.
Geofencing Marketing for Restaurants
Geofencing uses location-targeting to create a competitive edge for your restaurant. It allows you to reach out to the target audience and drive them to your restaurant. If you are struggling to get more people to visit your restaurant, following a few steps of restaurant geofencing, you can meet your desired goals.
Selecting target zones and creating geofences: Pick areas where potential customers frequently visit and build a virtual boundary around these locations. Experts use the term – “geofences” to describe these virtual boundaries and define the physical locations as “target zones”. In this case, your target zones can be office buildings, shopping malls, tourist destinations, event venues, and competitor locations. Once you have a good idea of these locations, starting the geofence ad campaign becomes easier.
Get customer insights: Geofences allow you to collect locational data of potential customers whenever they enter a target zone. You can fetch data from their mobile devices and get insights into their behaviors, buying intent, and preferences.
Creating personalized ads: The insightful data helps you build customer-centric personalized ads for your restaurant. You can create relevant, short, and engaging ad content and use price-matching guarantees to get a positive response from potential customers.
Distributing ads to target audiences: A geofencing advertising platform enables you to distribute promotional ads to target audiences. You can choose mobile apps and websites frequently accessed by potential customers and send 3-5 ads per day. These ads follow people in your target area for 30 days, encouraging them to dine at your restaurant.
It is how the geofencing ad campaign works and helps fine-dining restaurants improve their service and revenue.
The Bottom Line
Indeed, restaurant geofencing is a great way to market your local restaurant and increase sales. In addition, you can carry out this innovative marketing practice within your predefined budget. So, if you want to promote your restaurant through geofencing advertising, get in touch with digital marketing companies like Get Geofencing. They have experts to strategize a geofencing ad campaign based on your niche and help you meet your business goals.