Drivers of distinction are choosing from a wide range of personalized number plates in an attempt to define their lifestyle, their passions or to just stand out from the crowd. Registrations that connect to names or nicknames, vocations and professions, football or sports teams and players, astrology, pets, automobile models, or simply fascinating words that might be used to show the driver’s personality are some of the different ways that personalized number plates can and are being used.
Private plates, which are used to symbolize a person’s first name, are the most popular type of personalized number plate. When it comes to creating a name from a plate, you’ll have to be creative in order to reduce the cost. Because many names are shared, and demand for common names drives costs up it pays to be creative in identifying ways to create your name where other’s haven’t. Many popular names are likely to be out of the reach of most people unless they are extremely wealthy or passionate collectors of personalized licence plates.
Because first nameplates are also quite limited in supply, many people prefer to use abbreviated names instead. Short three-letter abbreviations like MEG or SUE are much less expensive. However, the rising popularity of personalized plates, particularly these shortened named, dateless number plates, have been seen to drive up prices to astounding levels, and many continue to rise in values and prices.
Finding a plate that merely represents initials, rather than a name or even an abbreviation, is an alternative option for individuals seeking a more economical solution. When demand is high, however, prices still rise, although with some initial combinations becoming more popular and more expensive than others.
Another popular approach for people to use customized plates to express themselves is to symbolize their career or profession with PUB, LAW, DOC, TAX, GYM or VET having noticeable popularity. These three-letter terms are however still affordable due to the large number of registration numbers available with these letter combinations. Longer words, on the other hand, will prove to be much more expensive than these short abbreviated versions.
People are looking for a unique number that symbolizes a part of their lives that they want to share with others – or just keep as a totem of fortune on their car. Drivers frequently select a plate that reflects the vehicle model they drive, although they can also use more generic car-related terms.
Some people choose words that they believe express a facet of their character. Others merely go for the most expensive customized plates on the market to show off their wealth and ability to afford a high-end plate.
Whatever your motive is or what you want to say with a new personalized number plate, there’s likely to be the right registration number for you out there. Your best chance is to contact a firm that specializes in personalized number plates, as they will be able to advise you on the most cost-effective option for your needs.
How can a personalized number help to establish a brand?
Aren’t personalized number plates just for fun? This is no longer the case! For years, savvy business people have used customized number plates to advertise their businesses, but it is only now becoming widely accepted as a viable tactic.
Businesses who operate a fleet of service vehicles may frequently brand the sides and backs of vans and trucks. But what about the cars that company executives and salespeople drive? Often, they are done anonymously. Your company cars can also subtly enhance your business branding with personalized number plates. Even better, the plates can easily be transferred every time the car is replaced, unlike the paint job on vans and trucks.
License plates are prominently displayed. People notice them not only while they are stalled in traffic but also when they are walking by. A customized number plate with a recognizable slogan will be readily noticed and remembered, but a string of numbers is more difficult to take in and recall. It will also bring a grin to the face and establish a great image for your firm if it is something snappy and fun.
Choosing the proper word or letters for your business plates should be given the same amount of care as any other marketing technique. To improve brand and name recognition, companies with a serious image may prefer to use just the company initials or the entire name if it is short, followed by sequential numbers for each vehicle in the fleet. Businesses who want to project a light-heart image can go all out with their creativity and come up with a catchy short phrase that relates to their business in a humorous way.
Once your company gets its own set of customized number plates, it’s up to you to determine how to make the most of its branding potential. Of course, simply driving around on routine business offers attention and recognition, and the more people notice the plates, the better. You can, however, jumpstart the process by setting up a picture shoot and interview with a local paper or even a national one for a larger company and making sure that the car and licence plates are visible in the photo. On a slow news day, if your plates are amusing, eccentric, or unusual enough, that could be enough to make a storey.