Video production is the art and service of videotaping, editing, and distributing a finished video product for television, commercial and corporate videos. It is increasing in popularity with the growth of the internet and the availability of modern equipment that makes producing a video easier for the lay person.
It is a competitive business and requires a certain amount of skill. All it is organized into three steps: pre-production, production and post-production. Pre-production is the planning stage, production is the shooting stage and post-production is the editing and addition of special effects, music and color compositions.
Corporate video production can be done for a number of purposes including marketing, training and sales. It can be viewed live at a conference where a live video feed from a speaker is shown, remote live where participants watch a web-cast of a live video stream and after the event in playback.
The use of video as a marketing tool can provide a unique and effective method of marketing your business and products to your customers and is fast becoming one of the more popular methods of marketing. The use of video marketing allows businesses to provide a wealth of information in a short time to their clients in a way that holds their attention and gets the point across effectively.
Whether for an interactive sales brochure, a collection of training advertising, video production requires an understanding of the processes and the methods to ensure a high quality product. A good knowledge of the up to date technologies as well as the newest editing techniques will provide a smooth production and work most effectively for the purpose for which it was produced.
It is recommended to make use of the services of professionals in for corporate promotional videos which are designed to enhance brand awareness of your company as they will provide the whole process including scripting, story boarding, filming, post production and music selection.
Distribution of your video production through the internet has increased the demand for as well as decreased the cost of producing a video allowing businesses with smaller budgets to take advantage of this efficient method of marketing.
If you are thinking of doing it yourself, there is a wide range of modern equipment available on the market today that makes the job easier and does not always require a huge investment in all the extra gadgets. Modern video cameras do most of the work for you without the necessity for you to learn all the tricks used to make a camera take good shots. They provide all the necessary white balancing, stabilizers and focusing allowing you to record high quality video without any qualifications.