Aligning with consumers’ desire for engaging in-store experiences, digital signage video walls have become a popular tool for retailers and Quick-Service Restaurants (QSRs) to immerse customers and showcase their products and services dynamically.
According to Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, “Large-format video wall screens, arranged in both symmetrical and asymmetrical configurations, have become the norm for achieving high-impact visibility in-store. The increasing affordability of LED technology has driven greater adoption among clients in both the retail and Quick-Service Restaurant (QSR) industries. In addition to the reduced cost, the improved pixel density in LED technology enables clear digital imagery, making it the preferred choice for clients seeking intricate detail, such as nutritional information in QSRs and product details in retail. Furthermore, LED technology offers more ingenious installation options, including convex or concave configurations, allowing for unique and engaging digital branding experiences”.
Within retail and QSR settings, video wall technology serves as a powerful tool for delivering high-impact communication, especially when strategically placed near points of purchase. The use of distinctive configurations and positioning allows for a more creative approach to delivering attention-grabbing visuals, enhancing the effectiveness of in-store digital brand communication. Likening the process to building with “Lego blocks,” Kevin elaborates, “video walls and LED technology are highly configurable, allowing brands to easily customise the screen to match their specific requirements. The introduction of cutting-edge innovations such as bendable and transparent screens, has opened up limitless possibilities for creative expression.”
Serving as focal points in both retail and Quick-Service Restaurant (QSR) environments, these screens enable brands to direct their audience’s focus toward the visual messaging, capture their attention, and convey engaging visual content. Moreover, content developers can fully unleash their creativity by crafting high-impact visuals that make optimal use of the screen’s layout to deliver a captivating message.
“A successful application of this approach can be seen in QSRs such as Steers, Debonairs, and Fishaways, where we’ve employed a four-screen menu board arrangement as a video wall. This setup allows for promotions to be flighted across all four screens simultaneously, for a powerful marketing takeover. In a retail environment like Edgars, we’ve consolidated commercial screens into video wall configurations to improve visibility in customer-focused areas at the point of sale,” says Kevin.
“Video walls and large format LED installations provide ‘eyes on brand’ high impact communication. When integrated with audience measurement tools, we’re able to gather rich customer data, such as OTS (the opportunity for a customer to see your brand), engagement duration and timing, gender preferences and age groups, etc. By leveraging these metrics and conducting further A/B testing, brands can tailor the content displayed on the video wall or LED screens to cater specifically to the demographics and geographic locations of their customers, enhancing the delivery of digital communication, leading to a positive impact on the retailer’s bottom line. This enhanced digital communication delivery has a positive effect on the retailer’s bottom line,” concludes Kevin.
By harnessing the potential of video walls and LED technology, retailers and QSRs can ensure a consistent and engaging for their customers, differentiate themselves from competitors and remain at the forefront of visual communication, which is crucial in today’s digital-centric landscape.
To find out more about how Moving Tactics customised digital signage video walls can elevate your in-store customer engagement, click here.