Does leaflet design play an important role in a successful leaflet distribution campaign?

Get the best ROI on your leaflet distribution price by paying careful attention to your leaflet design.

If you are planning a leaflet distribution campaign there are many things you need to consider to ensure that you get the best results and a great return on the investment. One of the most important things to consider is the design of the leaflet and here are some things to remember when it comes to designing your leaflet.


When you are designing your leaflet it is important that it grabs the attention of your target audience and pushes your brand. Everything about the branding needs to be considered from your logo to your brand colours, typeface and the tone of voice your business uses. This will vary depending on the nature of your business and the relationship you want to develop with your prospects. Some businesses will want a spontaneous informal tone that is nice and relaxed and friendly, while other businesses may need to take a more formal professional tone. For example, you need to be reassuring and trustworthy if your business deals with financial or legal matters.

A clear call to action

The content and the message need to be considered when you design your leaflet. When you plan your leaflet distribution campaign, you should consider what the aims and objectives of your campaign are, what targets you are hoping to meet with the campaign, and how you will measure the success of the campaign. It can be a costly mistake if you run the campaign and don’t get the results you need. If your plan is to get more sales or more bookings, you need to make sure that your call-to-action message is loud and clear. When people take the flyer, they should immediately be able to see what it is you are promoting and should act on whatever your call to action may be such as to buy from you, attend your event or make an appointment.

Get the best results on the leaflet distribution price

When planning the budget for the campaign you need to consider how much the campaign will cost and what return on investment you are hoping for. Once you know the leaflet distribution price, you can then calculate how many leaflets will need to be designed and what conversion rate you need to achieve to ensure you see a good return on your investment.

Your leaflet design should make your contact details clear so check that all the details are accurate – your telephone number, email address, website address, postcode, and any social media channels you use. To measure the success of the leaflet distribution campaign, you can use a code to offer your prospects a special discount if they quote the code on your flyer. This helps you to monitor how successful your campaign has been. Other ways of doing this are to promote a special landing page on your website or have a designated telephone number that is only to be used for this campaign.

The small print

When you design your leaflet, make sure you check all the terms and conditions for your offer. The offer should have a clear start and end date which can be used to create a sense of urgency. Use words such as ‘flash sale’ or ‘when they’re gone, they’re gone’ to encourage your prospects to react straight away. This way you can see that the campaign is having an effect.

Try it out

Before you send your leaflet out for distribution, circulate it to your teammates to make sure it is clear and accurate. It’s easy to spend a lot of money and overlook errors that can make your business look unprofessional or worse still, make your campaign ineffective. For example, if there is one digit wrong in the telephone number your campaign is doomed to fail.

If this sounds like a lot to remember, you might consider using the services of a design agency that has expertise and experience in running leaflet distribution campaigns and will be able to advise you on the best way to design your leaflet and the best way to run your campaign.


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