Best Industry Practices That Location-Based Advertising Companies Should Follow

Geofencing is a rapidly growing marketing strategy with specializes in location-based marketing techniques. It is a great tool for brands who are looking to improve customer engagement, conversion rate, overall foot traffic, and other areas of brand promotions. But to make a campaign successful, you need to follow certain guidelines. Some of the best geofencing companies in Virginia follow these industry practices for the best results.

Best Industry Practices of Location-Based Based Advertising

Some of the best practices of geofencing are:

Putting geofencing based on the activity of your customers

It is very important to understand where all your customers are visiting. You need to put a fence at the places they visit the most. Location-based advertising companies can find this data from the analytics for better customer engagement.

Don’t forget to fence the area of your competitor. Competitor geofencing sends notifications and ads to customers whenever they visit their store. With personalized offers, you can get the audience’s attention.

Make sure the fence is targeted properly

Geofences are most effective when they are small and targeted. Large geofences would only drain your resources without driving actual sales.

Take the example of Starbucks. They only have geofences that cover a small radius around their outlets. The radius is about 5 to 10 minutes of walking distance from their physical location. This keeps the campaign within local proximity and effective.

Where Does Location-Based Advertising Work?

According to research done by location-based advertising companies, location-based ads have around 84% of higher customer engagement.

It works best for brands that have both physical and digital presence in the market. As geofencing targets, actual people and monitor their locations, companies who has physical outlets get the best results.

Here the ad campaigns are based on real-world visits, rather than likes on social media. With this method, marketers ensure they are targeting the right audience at the right time with the right content.

Pop-ups and seasonal stores

When they use geofencing advertising in the right way, brands with seasonal stores can benefit a lot from location-based advertising campaigns.

For instance, you can open a pop-up store for an annual event or open up seasonal stores for the holidays.

Marketers follow the audiences seen at their location the previous year to deliver ads and notifications. This encourages return visits the following year. Some collegiate sports teams use location-based targeting to reach audiences. Election campaigns also work with seasonal campaigns.

Tourism campaigns

We have seen tourism companies using geotargeting to develop ad campaigns. Audiences who search for certain keywords like ‘Italy Summer Holiday Package’ can be targeted through geofencing ads.

A Concluding Note

With technological advancement happening every year, the future of location-based marketing is going to expand to new heights. If you want to be a part of this new-age marketing, call Get Geofencing. They are one of the best geofencing companies in Virginia that can guide you with customized geofencing campaigns suitable for your company.

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