Although digital printing is a relatively new process (using digital files to print banners, brochures, and other materials), it has quickly become an economically viable option, especially for small businesses.
A digital printer works similarly to a desktop one, using tiny ink dots to recreate images from a digital file. The result is high-resolution projects but at a lower cost than traditional printing.
Let’s look at why so many small businesses are turning to digital printing.
Advantages of Digital Printing
You will find many digital printing services for as they offer many advantages for both the stores and the clients.
- Quick Turnaround
Looking for quick brochure printing? Digital printing requires no pre-press plates or procedures which considerably reduces prep time. So, the work can start immediately and be completed in quick, short print runs.
- Personalized Jobs
If you want personalized banner printing, a digital printing store can tailor each piece accordingly. You want each banner for a specific target audience? Don’t worry, just go digital!
- More Material Choices
When you digitally print an image on a material, the printer doesn’t actually come in contact with the material. That means you don’t need to hold the materials in place, so delicate materials and extremely thin papers can also withstand the printing process. This increases the number of materials you can use for digital printing.
- More Vibrant Prints
With traditional printers, the range of colours that could be inked has always been limited. That’s not the case with digital printing. It allows you to use any colour to make your more effective and eye-catching.
- Faster Proof Cycle
If you want proof of your brochure design to make sure it’s perfect before you move ahead with printing, you can. Your digital printer can quickly develop and share the proof with you, saving you time, effort, and money.
Digital printing doesn’t require elaborate setup and that gives you the freedom to print as few materials as you need. So, there is no large initial fee, no obsolete inventory, and no unwanted expense. This significantly reduces your printing costs.
- Small Orders
With traditional printing, you always had to choose bulk printing. Digital printing allows you to get the number of prints you need.
- Paperless Archiving
If you want to store the print samples digitally, you can do so on the cNo more cabinets and bulky folders overflowing with paper designs.
- Small Investment Needed for Business
In terms of investment, digital printing requires less capital to get set up in than conventional printing And as the business grows, your profit margins will increase as well.
Digital printing has made our lives easier in multiple ways. Printing has become easier and more affordable, and you can print on almost any material. So, you can let your creativity fly.